*Home Staging in Edmonton, Alberta and surrounding Areas*

            Here are some Real Estate Statistics to Consider













 REALTORS® Association of Edmonton - Market Activity

  Latest Market Analysis 


From the 2005 and 2006 Maritz Research staging polls

  • 58% of buyers made a decision to buy after seeing 10 properties – effective staging keeps your house on the list of must-see properties.
  • 79% of sellers are willing to spend up to $5,000 to get their house ready for sale – working with the right staging consultant maximizes your return on investment.
  • 63% of buyers were willing to pay more money for a house that is move in ready.
  • 86% of those surveyed said storage space is important to potential buyers – effective staging maximizes space and spaciousness.
  • Top three interior features for selling were freshly painted walls, organized storage space and current flooring – effective staging will address all three.
  • 52% of buyers said the kitchen had the most significant impact on their purchasing decision. 
  • 79% of buyers indicated they would be willing to pay a premium for a home with an updated kitchen.
  • Men (41%) are more likely to place a premium on updated décor than women (30%).

From a 2005 National Association of Realtors® survey

  • 77% of people view homes first on the Internet.
  • 75% of buyers who searched on the Internet went on to view or drive by the homes.

From Dewey Sadka, Colour Expert

  • 40% of paint sold is as a result of incorrect color choice – CSP™ have Staging Safe Colour™ palette specifically chosen for successful staging.

From a 1999 Proctor & Gamble survey

  • When deciding to view a house, 78% of objective elements are generally pre-determined before viewing: they are location and size – both things are outside of a seller’s control.
  • Elements that create 72% of the first impression inside the home are within the control of the seller – well-trained staging consultants know how to show these to their best advantage.

From a 2003 Home Gain Survey of 2,000 real estate salespeople

  • Moderately priced home improvements, ranging from $80 - $2800, made in preparation for sale, yielded the highest returns when a house was sold.

From a 2004 survey by Joy Valentine – Coldwell Banker Broker on 2772 homes in 8 cities

  • Homes that were staged sold in 13.8 days.
  • Homes that were not staged sold in 30.9 days.
  • The staged homes realized on average a 6.4% increase over the list price.

From CSP™ June 2006 Survey of 218 real estate professionals

  • 98% of real estate professionals surveyed believed it was necessary to hire a professional home stager.
  • Only 20% of those surveyed have actually hired a professional home stager. 

From an April 28, 2006 AOL Money & Finance poll of over 15,000 people online

  • 87% of people said that home presentation makes a difference in most sales.